/* ============================================================
   BuildConnect — Design System
   Charte : bleu marine #18315A · bleu #2453A1 · ciel #6EC5E1 · CTA orange
   Typo : Plus Jakarta Sans (primaire) / Arial (secondaire)
   Mobile-first · performant · accessible
   ============================================================ */

/* ---------- Tokens ---------- */
:root{
  /* Marque */
  --navy:      #18315A;   /* texte / titres */
  --navy-700:  #21407A;
  --blue:      #2453A1;   /* bleu principal */
  --blue-deep: #16307E;   /* dégradés */
  --sky:       #6EC5E1;   /* accent ciel */
  --sky-soft:  #A9DCEC;

  /* CTA */
  --orange:      #F26C1E;
  --orange-dark: #E15A12;
  --orange-soft: #FDEDE0;

  /* Neutres clairs (site aéré, fonds clairs) */
  --bg:        #FFFFFF;
  --bg-soft:   #F4F8FC;   /* bleu très pâle */
  --bg-tint:   #EEF4FB;
  --ink:       #16213C;   /* texte courant */
  --muted:     #5B6885;   /* texte secondaire */
  --line:      #E2E9F3;   /* bordures */
  --line-soft: #EEF2F8;

  /* Vert preuve / positif */
  --green:     #1FB67A;
  --green-bg:  rgba(31,182,122,.10);

  /* Effets */
  --shadow-sm: 0 1px 2px rgba(24,49,90,.06), 0 1px 3px rgba(24,49,90,.05);
  --shadow:    0 4px 16px rgba(24,49,90,.08);
  --shadow-lg: 0 18px 50px rgba(24,49,90,.14);
  --ring:      0 0 0 4px rgba(110,197,225,.30);

  --radius:    16px;
  --radius-sm: 10px;
  --radius-lg: 24px;
  --maxw:      1160px;

  --grad-blue: linear-gradient(135deg, #2453A1 0%, #16307E 60%, #18315A 100%);
  --grad-sky:  linear-gradient(135deg, #2453A1 0%, #6EC5E1 100%);
  --grad-cta:  linear-gradient(180deg, #F47A2C 0%, #F26C1E 100%);

  --font: "Plus Jakarta Sans", Arial, "Helvetica Neue", Helvetica, sans-serif;
}

/* ---------- Reset ---------- */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  margin:0;font-family:var(--font);
  color:var(--ink);background:var(--bg);
  font-size:16px;line-height:1.6;font-weight:400;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
}
img,svg{max-width:100%;display:block;height:auto}
a{color:var(--blue);text-decoration:none}
a:hover{color:var(--navy)}
button{font-family:inherit}
h1,h2,h3,h4{color:var(--navy);font-weight:800;line-height:1.15;letter-spacing:-.02em;margin:0 0 .5em}
h1{font-size:clamp(1.9rem,4.8vw,3rem)}
h2{font-size:clamp(1.55rem,3.8vw,2.3rem)}
h3{font-size:clamp(1.18rem,2.6vw,1.5rem);font-weight:700}
p{margin:0 0 1rem}
.lead{font-size:clamp(1.05rem,2.4vw,1.3rem);color:var(--muted);line-height:1.55}
strong{color:var(--navy);font-weight:700}
:focus-visible{outline:none;box-shadow:var(--ring);border-radius:6px}
.skip{position:absolute;left:-999px;top:0;background:var(--navy);color:#fff;padding:10px 16px;z-index:200;border-radius:0 0 8px 0}
.skip:focus{left:0}

/* ---------- Layout ---------- */
.wrap{width:100%;max-width:var(--maxw);margin-inline:auto;padding-inline:20px}
section{padding:clamp(48px,8vw,96px) 0}
.eyebrow{
  display:inline-flex;align-items:center;gap:8px;
  font-size:.78rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;
  color:var(--blue);background:var(--bg-tint);
  padding:6px 14px;border-radius:999px;margin-bottom:18px;
}
.eyebrow.on-dark{color:var(--sky);background:rgba(110,197,225,.12)}
.section-head{max-width:720px;margin:0 auto clamp(32px,5vw,56px);text-align:center}
.section-head.left{margin-inline:0;text-align:left}
.center{text-align:center}

/* ---------- Boutons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:8px;
  font-weight:700;font-size:1rem;line-height:1;cursor:pointer;
  padding:15px 26px;border-radius:999px;border:2px solid transparent;
  transition:transform .15s ease, box-shadow .2s ease, background .2s ease;
  white-space:nowrap;text-align:center;
}
.btn:active{transform:translateY(1px)}
.btn-primary{background:var(--grad-cta);color:#fff;box-shadow:0 6px 18px rgba(242,108,30,.32)}
.btn-primary:hover{color:#fff;box-shadow:0 10px 26px rgba(242,108,30,.42);transform:translateY(-2px)}
.btn-secondary{background:var(--navy);color:#fff}
.btn-secondary:hover{background:var(--blue);color:#fff;transform:translateY(-2px)}
.btn-outline{background:transparent;color:var(--navy);border-color:var(--line)}
.btn-outline:hover{border-color:var(--blue);color:var(--blue)}
.btn-ghost-light{background:rgba(255,255,255,.12);color:#fff;border-color:rgba(255,255,255,.28)}
.btn-ghost-light:hover{background:rgba(255,255,255,.2);color:#fff}
.btn-lg{padding:17px 32px;font-size:1.06rem}
.btn-link{color:var(--blue);font-weight:700;display:inline-flex;align-items:center;gap:6px}
.btn-link:hover{gap:10px;transition:gap .2s ease}

/* ---------- Header / Nav ---------- */
.nav{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.86);
  backdrop-filter:saturate(160%) blur(12px);-webkit-backdrop-filter:saturate(160%) blur(12px);
  border-bottom:1px solid var(--line-soft)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;gap:16px;
  height:68px;max-width:var(--maxw);margin-inline:auto;padding-inline:20px}
.brand{display:flex;align-items:center;gap:10px}
.brand img{height:32px;width:auto}
.brand .tag{display:none}
.nav-links{display:none}
.nav-link{color:var(--navy);font-weight:600;font-size:.96rem;padding:8px 2px;position:relative}
.nav-link:hover{color:var(--blue)}
.nav-actions{display:flex;align-items:center;gap:10px}
.nav-actions .btn{padding:11px 18px;font-size:.92rem}
.nav-cta-desktop{display:none}
.burger{display:inline-flex;flex-direction:column;justify-content:center;gap:5px;
  width:44px;height:44px;border:1px solid var(--line);border-radius:10px;background:#fff;cursor:pointer}
.burger span{display:block;width:20px;height:2px;background:var(--navy);margin-inline:auto;border-radius:2px;transition:.25s}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.mobile-menu{display:none;flex-direction:column;gap:4px;padding:12px 20px 22px;
  background:#fff;border-bottom:1px solid var(--line)}
.mobile-menu.open{display:flex}
.mobile-menu a{color:var(--navy);font-weight:600;padding:13px 8px;border-radius:10px;font-size:1.05rem}
.mobile-menu a:hover{background:var(--bg-soft)}
.mobile-menu .btn{margin-top:10px}

/* ---------- Hero ---------- */
.hero{position:relative;background:var(--bg-soft);overflow:hidden}
.hero::before{content:"";position:absolute;inset:0;background:
  radial-gradient(60% 60% at 85% 0%, rgba(110,197,225,.22), transparent 60%),
  radial-gradient(50% 50% at 0% 100%, rgba(36,83,161,.10), transparent 60%);pointer-events:none}
.hero .wrap{position:relative;padding-top:clamp(36px,6vw,58px);padding-bottom:clamp(40px,6vw,64px)}
.hero h1{margin-bottom:16px;text-wrap:balance}
.hero h1 .hl{background:var(--grad-sky);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero .lead{max-width:520px}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:24px}
.hero-cta .btn{flex:1 1 auto;min-width:200px}
.hero-note{display:flex;align-items:center;gap:8px;margin-top:16px;color:var(--muted);font-size:.88rem}
.hero-note svg{flex:none}
.hero-visual{margin-top:32px}
.hero-visual .screenshot{margin-left:auto}
.hero-visual .screenshot.photo{max-width:380px;margin-inline:auto}

/* badge "sans risque" */
.promise{display:inline-flex;align-items:center;gap:10px;background:#fff;
  border:1px solid var(--line);border-radius:14px;padding:12px 16px;box-shadow:var(--shadow-sm);
  font-weight:700;color:var(--navy);margin-top:22px}
.promise .dot{width:10px;height:10px;border-radius:50%;background:var(--green);box-shadow:0 0 0 4px var(--green-bg)}

/* ---------- Trust strip ---------- */
.trust{background:var(--navy);border-block:1px solid rgba(255,255,255,.08);padding:32px 0}
.trust .wrap{display:flex;flex-direction:column;gap:14px;align-items:center;text-align:center}
.trust .label{font-size:.8rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:rgba(255,255,255,.62)}
.trust-logos{display:flex;flex-wrap:wrap;gap:14px 26px;justify-content:center;align-items:center}
.trust-logos span{font-weight:800;color:var(--navy);opacity:.7;font-size:1.02rem;letter-spacing:-.01em}
.trust .label{margin-bottom:18px;display:block;text-align:center}
/* Carrousel de logos défilants (gauche → droite) */
.marquee{overflow:hidden;width:100%;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.marquee-track{display:flex;align-items:center;gap:56px;width:max-content;
  animation:marquee-ltr 42s linear infinite;will-change:transform}
.marquee:hover .marquee-track{animation-play-state:paused}
@keyframes marquee-ltr{from{transform:translateX(-50%)}to{transform:translateX(0)}}
.logo-chip{display:inline-flex;align-items:center;gap:13px;white-space:nowrap;
  font-weight:800;font-size:1.4rem;color:#fff;opacity:.62;letter-spacing:-.01em;
  transition:opacity .2s ease}
.logo-chip:hover{opacity:1}
.logo-mark{flex:none;width:40px;height:40px;border-radius:9px;background:var(--grad-sky);
  box-shadow:inset 0 0 0 2px rgba(255,255,255,.35)}
.logo-img{flex:none;height:48px;width:auto;max-width:170px;object-fit:contain;display:block;
  opacity:.9;transition:opacity .2s ease}
.logo-img:hover{opacity:1}

/* ---------- Cards / grids ---------- */
.grid{display:grid;gap:18px}
.grid-2{grid-template-columns:1fr}
.grid-3{grid-template-columns:1fr}
.grid-4{grid-template-columns:1fr 1fr}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);
  padding:26px;box-shadow:var(--shadow-sm);transition:transform .2s ease,box-shadow .2s ease}
.card:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.card .ico{width:48px;height:48px;border-radius:12px;display:grid;place-items:center;
  background:var(--bg-tint);margin-bottom:16px}
.card .ico svg{width:24px;height:24px;stroke:var(--blue)}
.card h3{margin-bottom:8px}
.card p{color:var(--muted);margin-bottom:0;font-size:.97rem}
.card.feature .ico{background:var(--grad-blue)}
.card.feature .ico svg{stroke:#fff}
.card.star{border-color:var(--sky);box-shadow:0 10px 30px rgba(36,83,161,.12);position:relative}
.card.star::after{content:"Le déclencheur";position:absolute;top:-11px;left:24px;
  background:var(--grad-cta);color:#fff;font-size:.7rem;font-weight:800;letter-spacing:.05em;
  text-transform:uppercase;padding:4px 11px;border-radius:999px}

/* ---------- Problème (pain) ---------- */
.pain{background:var(--bg-soft)}
.pain-list{display:grid;gap:12px;margin-top:8px}
.pain-item{display:flex;gap:12px;align-items:flex-start;background:#fff;border:1px solid var(--line);
  border-radius:12px;padding:16px 18px}
.pain-item .x{flex:none;width:24px;height:24px;border-radius:50%;background:var(--orange-soft);
  display:grid;place-items:center;color:var(--orange-dark);font-weight:800;font-size:.9rem}
/* Constat chiffré */
.stat-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);
  padding:28px 26px;box-shadow:var(--shadow-sm)}
.stat-card .num{font-size:clamp(2.3rem,5.2vw,3rem);font-weight:800;line-height:1;
  background:var(--grad-sky);-webkit-background-clip:text;background-clip:text;color:transparent}
.stat-card .lbl{margin-top:12px;color:var(--ink);font-size:1rem;line-height:1.45}
.stat-card .src{margin-top:14px;padding-top:12px;border-top:1px solid var(--line-soft);
  font-size:.76rem;color:var(--muted)}
.pivot{margin-top:26px;background:#fff;border:1px solid var(--line);border-left:4px solid var(--orange);
  border-radius:14px;padding:22px 26px;box-shadow:var(--shadow-sm)}
.pivot-tag{display:inline-block;font-size:.72rem;font-weight:800;text-transform:uppercase;letter-spacing:.05em;
  color:var(--orange-dark);background:var(--orange-soft);padding:5px 12px;border-radius:999px;margin-bottom:12px}
.pivot p{margin:0;color:var(--ink);font-size:1.06rem;line-height:1.55}
/* L'enjeu : 2 cartes besoin */
.problems .problem-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);
  border-radius:var(--radius);padding:28px 28px 0;overflow:hidden;box-shadow:var(--shadow-sm);
  transition:transform .2s ease,box-shadow .2s ease}
.problems .problem-card:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.problems .pc-head{display:flex;align-items:center;gap:14px;margin-bottom:14px}
.problems .pc-badge{flex:none;width:46px;height:46px;border-radius:13px;display:grid;place-items:center;
  background:var(--grad-blue);color:#fff;font-weight:800;font-size:1.05rem}
.problems .pc-head h3{margin:0;font-size:1.22rem}
.problems .problem-card > p{color:var(--muted);margin:0 0 24px}
.problems .pc-stat{margin:auto -28px 0;background:var(--bg-soft);border-top:1px solid var(--line);
  padding:20px 28px;display:flex;align-items:center;gap:16px}
.problems .pc-stat .big{flex:none;font-size:clamp(1.9rem,4vw,2.4rem);font-weight:800;line-height:1;white-space:nowrap;
  background:var(--grad-sky);-webkit-background-clip:text;background-clip:text;color:transparent}
.problems .pc-stat-meta{display:flex;flex-direction:column;gap:3px}
.problems .pc-stat .cap{color:var(--ink);font-size:.92rem;font-weight:600;line-height:1.3}
.problems .pc-stat .src{color:var(--muted);font-size:.74rem}

/* ---------- Steps / process ---------- */
.steps{display:grid;gap:18px;counter-reset:step}
.step{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px 24px 24px}
.step .n{width:38px;height:38px;border-radius:10px;background:var(--grad-blue);color:#fff;
  font-weight:800;display:grid;place-items:center;margin-bottom:14px}
.step h3{margin-bottom:6px}
.step p{color:var(--muted);margin:0;font-size:.96rem}

/* ---------- Bandeau modèle sans risque ---------- */
.band{background:var(--grad-blue);color:#fff;border-radius:var(--radius-lg);
  padding:clamp(30px,5vw,52px);box-shadow:var(--shadow-lg);position:relative;overflow:hidden}
.band::before{content:"";position:absolute;right:-60px;top:-60px;width:240px;height:240px;
  background:radial-gradient(circle,rgba(110,197,225,.4),transparent 70%);pointer-events:none}
.band h2,.band h3{color:#fff;position:relative}
.band h3{font-size:clamp(1.5rem,3.4vw,2.1rem);font-weight:800;letter-spacing:-.02em;margin-bottom:.5em}
.band p{color:rgba(255,255,255,.86);position:relative;margin-bottom:0}
.band .row{display:flex;flex-wrap:wrap;gap:14px;margin-top:24px;position:relative}
.band-figs{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:26px;position:relative}
.fig{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.16);border-radius:14px;padding:18px}
.fig .big{font-size:clamp(1.7rem,4.4vw,2.3rem);font-weight:800;color:#fff;line-height:1.05;white-space:nowrap}
.fig .small{color:var(--sky-soft);font-size:.86rem;margin-top:6px}

/* ---------- Comparatif ---------- */
.compare{overflow-x:auto;border:1px solid var(--line);border-radius:var(--radius);background:#fff}
table.cmp{width:100%;border-collapse:collapse;min-width:560px}
table.cmp th,table.cmp td{padding:16px 18px;text-align:left;border-bottom:1px solid var(--line-soft);font-size:.96rem}
table.cmp thead th{background:var(--bg-soft);font-weight:700;color:var(--navy)}
table.cmp thead th.us{background:var(--grad-blue);color:#fff;border-radius:10px 10px 0 0}
table.cmp td.us{background:rgba(36,83,161,.04);font-weight:700;color:var(--navy)}
table.cmp .yes{color:var(--green);font-weight:800}
table.cmp .no{color:#C2451F;font-weight:800}
table.cmp tbody tr:last-child td{border-bottom:none}

/* ---------- Comparatif (section fond bleu, GEO) ---------- */
.cmp-section{background:var(--navy);color:#fff}
.cmp-section .section-head h2{color:#fff}
.cmp-section .lead{color:rgba(255,255,255,.82)}
.cmp-card{background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.12);
  border-radius:var(--radius-lg);padding:6px 8px;overflow-x:auto;box-shadow:var(--shadow-lg)}
.cmp2{width:100%;border-collapse:separate;border-spacing:0;min-width:580px}
.cmp2-3{min-width:680px}
.cmp2 caption{caption-side:top;text-align:left;font-size:.78rem;color:rgba(255,255,255,.45);
  padding:12px 16px 16px;line-height:1.4}
.cmp2 th,.cmp2 td{padding:15px 20px;border-bottom:1px solid rgba(255,255,255,.08)}
.cmp2 thead th{font-size:1rem;font-weight:800;color:#fff;text-align:center;vertical-align:bottom}
.cmp2 thead th.feat{text-align:left;color:rgba(255,255,255,.55);font-weight:700;
  font-size:.78rem;text-transform:uppercase;letter-spacing:.05em}
.cmp2 tbody th[scope=row]{text-align:left;font-weight:600;color:rgba(255,255,255,.92);font-size:.97rem}
.cmp2 td{text-align:center}
.cmp2 tbody tr:last-child th,.cmp2 tbody tr:last-child td{border-bottom:none}
.cmp2 .us{background:rgba(110,197,225,.10)}
.cmp2 thead th.us{padding-top:18px;padding-bottom:18px;border-radius:14px 14px 0 0}
.cmp2 tbody tr:last-child .us{border-radius:0 0 14px 14px}
.cmp2 .us-badge{display:inline-block;background:var(--grad-cta);color:#fff;font-weight:800;
  padding:8px 18px;border-radius:999px;font-size:.96rem;box-shadow:0 6px 16px rgba(242,108,30,.3)}
.cmp2 .ok{display:inline-grid;place-items:center;width:28px;height:28px;border-radius:50%;
  background:rgba(46,213,115,.18);color:#34D77E;font-weight:800;font-size:.95rem}
.cmp2 .ko{display:inline-grid;place-items:center;width:28px;height:28px;border-radius:50%;
  background:rgba(255,255,255,.06);color:rgba(255,255,255,.35);font-weight:800;font-size:.88rem}
.cmp2 .partial{color:rgba(255,255,255,.55);font-size:.86rem;font-weight:600}
.cmp-summary{max-width:780px;margin:28px auto 0;text-align:center;color:rgba(255,255,255,.82);
  font-size:1.04rem;line-height:1.55}
.cmp-summary strong{color:#fff}

/* ---------- Cibles ---------- */
.aud{display:grid;gap:18px}
.aud-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px;border-top:4px solid var(--sky)}
.aud-card.prio{border-top-color:var(--orange)}
.aud-card .pill{font-size:.72rem;font-weight:800;text-transform:uppercase;letter-spacing:.05em;
  color:var(--blue);background:var(--bg-tint);padding:4px 10px;border-radius:999px;display:inline-block;margin-bottom:12px}
.aud-card.prio .pill{color:var(--orange-dark);background:var(--orange-soft)}

/* ---------- GEO answer box ---------- */
.answerbox{background:#fff;border:1px solid var(--line);border-left:4px solid var(--blue);
  border-radius:12px;padding:22px 24px;box-shadow:var(--shadow-sm)}
.answerbox h3{margin-bottom:8px}
.answerbox p{margin-bottom:0;color:var(--muted)}

/* ---------- FAQ ---------- */
.faq{max-width:780px;margin-inline:auto}
.faq details{background:#fff;border:1px solid var(--line);border-radius:12px;margin-bottom:12px;overflow:hidden}
.faq summary{cursor:pointer;list-style:none;padding:18px 22px;font-weight:700;color:var(--navy);
  display:flex;justify-content:space-between;align-items:center;gap:16px;font-size:1.02rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary .chev{flex:none;transition:transform .2s ease;color:var(--blue)}
.faq details[open] summary .chev{transform:rotate(180deg)}
.faq details[open] summary{border-bottom:1px solid var(--line-soft)}
.faq .ans{padding:16px 22px 20px;color:var(--muted)}
.faq .ans p:last-child{margin-bottom:0}

/* ---------- CTA final ---------- */
.cta-final{background:var(--grad-blue);color:#fff;text-align:center}
.cta-final h2{color:#fff}
.cta-final p{color:rgba(255,255,255,.85);max-width:560px;margin-inline:auto}
.cta-final .row{display:flex;flex-wrap:wrap;gap:12px;justify-content:center;margin-top:26px}

/* ---------- Footer ---------- */
.footer{background:var(--navy);color:#C7D2E6;padding:54px 0 26px}
.footer a{color:#C7D2E6}
.footer a:hover{color:#fff}
.footer-grid{display:grid;gap:32px;grid-template-columns:1fr}
.footer .brand img{height:30px;filter:brightness(0) invert(1)}
.footer .desc{font-size:.92rem;color:#9FB0CE;max-width:320px;margin-top:14px}
.footer h4{color:#fff;font-size:.82rem;text-transform:uppercase;letter-spacing:.06em;margin-bottom:14px}
.footer ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.footer ul a{font-size:.94rem}
.footer .b2c{margin-top:16px;font-size:.86rem;color:#9FB0CE;background:rgba(255,255,255,.05);
  border:1px solid rgba(255,255,255,.1);border-radius:12px;padding:14px 16px}
.footer-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:34px;padding-top:20px;
  display:flex;flex-direction:column;gap:10px;font-size:.85rem;color:#8FA1C0}
.footer-bottom a{color:#8FA1C0}

/* ---------- Page hero (sous-pages) ---------- */
.page-hero{background:var(--bg-soft);position:relative;overflow:hidden}
.page-hero::before{content:"";position:absolute;inset:0;
  background:radial-gradient(50% 70% at 90% 0%,rgba(110,197,225,.2),transparent 60%);pointer-events:none}
.page-hero .wrap{position:relative;padding-block:clamp(34px,6vw,60px)}
.crumbs{font-size:.85rem;color:var(--muted);margin-bottom:14px}
.crumbs a{color:var(--muted)}.crumbs a:hover{color:var(--blue)}
.page-hero h1{max-width:760px}
.page-hero .lead{max-width:640px}

/* ---------- Prose (légal / contenu) ---------- */
.prose{max-width:760px;margin-inline:auto}
.prose h2{margin-top:1.8em}
.prose h3{margin-top:1.4em}
.prose ul{padding-left:1.2em;color:var(--muted)}
.prose li{margin-bottom:.5em}
.prose a{font-weight:600}

/* ---------- Utilitaires ---------- */
.mt-0{margin-top:0}.mb-0{margin-bottom:0}
.bg-soft{background:var(--bg-soft)}
.hide{display:none}
.split{display:grid;gap:30px}

/* ============================================================
   Responsive (mobile-first → tablette → desktop)
   ============================================================ */
@media (min-width:640px){
  .grid-3{grid-template-columns:1fr 1fr}
  .grid-4{grid-template-columns:1fr 1fr}
  .steps{grid-template-columns:1fr 1fr}
  .aud{grid-template-columns:1fr 1fr}
  .hero-cta .btn{flex:0 0 auto}
  .footer-bottom{flex-direction:row;justify-content:space-between;align-items:center}
}
@media (min-width:900px){
  .brand .tag{display:inline;font-size:.7rem;font-weight:700;color:var(--muted);
    border-left:1px solid var(--line);padding-left:10px;margin-left:2px;letter-spacing:.02em}
  .nav-links{display:flex;gap:26px;align-items:center}
  .nav-cta-desktop{display:inline-flex}
  .burger{display:none}
  .grid-2{grid-template-columns:1fr 1fr;gap:26px}
  .grid-3{grid-template-columns:repeat(3,1fr);gap:24px}
  .grid-4{grid-template-columns:repeat(4,1fr)}
  .steps{grid-template-columns:repeat(4,1fr)}
  .aud{grid-template-columns:repeat(3,1fr)}
  .hero .wrap{display:grid;grid-template-columns:1.08fr .92fr;gap:44px;align-items:center}
  .hero h1{font-size:clamp(2.1rem,3.3vw,2.85rem)}
  .hero-visual{margin-top:0}
  .hero-visual .screenshot{max-width:560px}
  .hero-visual .screenshot.photo{max-width:430px;margin-inline:auto}
  .split.two{grid-template-columns:1fr 1fr;align-items:center}
  .band .inner{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
  .footer-grid{grid-template-columns:1.6fr 1fr 1fr 1fr}
  .section-head.left{max-width:760px}
}
/* ---------- Capture / screenshot encadré ---------- */
.screenshot{margin:0;border-radius:var(--radius);overflow:hidden;
  border:1px solid var(--line);box-shadow:var(--shadow-lg);background:#fff;line-height:0}
.screenshot img{width:100%;height:auto;display:block}
.page-hero .screenshot{margin-top:32px;max-width:920px}
.solution-top{align-items:center}
.solution-top .solution-shot{margin:0;max-width:none;width:100%}
.solution-bricks{margin-top:clamp(34px,5vw,54px)}

/* Bande KPI (chiffres clés) */
.kpi-row{display:grid;grid-template-columns:1fr;gap:24px;text-align:center}
.kpi{display:flex;flex-direction:column;gap:6px}
.kpi-num{font-size:clamp(2.4rem,6vw,3.4rem);font-weight:800;line-height:1;
  background:var(--grad-sky);-webkit-background-clip:text;background-clip:text;color:transparent}
.kpi-lbl{color:var(--muted);font-weight:600;font-size:.98rem}
@media (min-width:640px){ .kpi-row{grid-template-columns:repeat(3,1fr)} }

/* Photo hero : cadre porté par l'image pour laisser déborder les badges KPI */
.screenshot.photo{position:relative;overflow:visible;border:none;box-shadow:none;background:transparent;border-radius:0}
.screenshot.photo img{border-radius:var(--radius);border:1px solid var(--line);box-shadow:var(--shadow-lg)}
.kpi-badge{position:absolute;z-index:2;display:flex;flex-direction:column;gap:3px;line-height:1.25;
  background:#fff;border-radius:16px;padding:12px 16px;box-shadow:0 14px 34px rgba(24,49,90,.30);
  animation:kpi-pop .55s cubic-bezier(.2,.8,.2,1) both, kpi-float 5.5s ease-in-out infinite}
.kpi-badge b{font-size:1.75rem;font-weight:800;color:var(--orange);line-height:1.05;letter-spacing:-.01em;display:flex;align-items:baseline;gap:3px}
.kpi-badge b em{font-style:normal;font-size:.62em;font-weight:800;letter-spacing:.01em}
.kpi-badge i{font-style:normal;font-size:.82rem;font-weight:600;color:var(--muted);line-height:1.2;max-width:180px}
.kpi-badge--1{top:16px;right:-16px;left:auto;animation-delay:.35s,1s}
.kpi-badge--2{bottom:6%;left:-24px;animation-delay:.65s,1.6s}
.app-badge{flex-direction:row;align-items:center;gap:10px;top:44%;bottom:auto;right:-18px;left:auto;
  padding:11px 15px;animation-delay:.95s,2.2s}
.app-badge .app-ic{flex:none;width:30px;height:30px;border-radius:9px;background:var(--grad-blue);
  display:grid;place-items:center}
.app-badge .app-ic svg{width:16px;height:16px;stroke:#fff}
.app-badge i{font-style:normal;font-size:.82rem;font-weight:700;color:var(--navy);line-height:1.2;max-width:120px}
@media (max-width:520px){ .app-badge{right:-6px;top:46%} }
@keyframes kpi-pop{from{opacity:0;transform:translateY(14px) scale(.9)}to{opacity:1;transform:none}}
@keyframes kpi-float{0%,100%{transform:translateY(0)}50%{transform:translateY(-7px)}}
@media (max-width:520px){
  .kpi-badge{padding:10px 13px}
  .kpi-badge b{font-size:1.45rem}
  .kpi-badge i{font-size:.74rem;max-width:140px}
  .kpi-badge--1{right:-4px;left:auto}
  .kpi-badge--2{left:-6px}
}

/* ---------- Témoignages ---------- */
.testimonials .quote{display:flex;flex-direction:column;gap:14px;margin:0;background:#fff;
  border:1px solid var(--line);border-radius:var(--radius);padding:26px;box-shadow:var(--shadow-sm);
  transition:transform .2s ease,box-shadow .2s ease}
.testimonials .quote:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.testimonials .stars{color:#F5A623;letter-spacing:2px;font-size:1rem}
.testimonials blockquote{margin:0;color:var(--ink);font-size:1.02rem;line-height:1.55;font-weight:500}
.testimonials figcaption{display:flex;align-items:center;gap:12px;margin-top:auto;padding-top:6px}
.testimonials .avatar{flex:none;width:44px;height:44px;border-radius:50%;display:grid;place-items:center;
  background:var(--grad-blue);color:#fff;font-weight:800;font-size:.9rem}
.testimonials .who{display:flex;flex-direction:column;line-height:1.3}
.testimonials .who strong{color:var(--navy);font-size:.96rem}
.testimonials .who span{color:var(--muted);font-size:.84rem}

/* ---------- Tarifs ---------- */
.pricing .price-card{position:relative;display:flex;flex-direction:column;background:#fff;
  border:1px solid var(--line);border-radius:var(--radius);padding:30px 26px;box-shadow:var(--shadow-sm)}
.pricing .price-card.featured{border-color:var(--sky);box-shadow:0 14px 40px rgba(36,83,161,.16);
  background:linear-gradient(180deg,#fff 0%, #F8FBFE 100%)}
.pricing .badge-pop{position:absolute;top:-12px;left:50%;transform:translateX(-50%);
  background:var(--grad-cta);color:#fff;font-size:.72rem;font-weight:800;letter-spacing:.04em;
  text-transform:uppercase;padding:5px 14px;border-radius:999px;white-space:nowrap}
.pricing .price-tag{font-size:.78rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:var(--blue)}
.pricing .price{display:flex;align-items:baseline;gap:8px;margin:12px 0 4px}
.pricing .price .amount{font-size:clamp(1.9rem,4.4vw,2.4rem);font-weight:800;color:var(--navy);line-height:1}
.pricing .price .period{color:var(--muted);font-size:.9rem;font-weight:600}
.pricing .price-sub{color:var(--muted);font-size:.94rem;margin:0 0 18px}
.pricing .price-list{list-style:none;margin:0 0 22px;padding:0;display:grid;gap:11px}
.pricing .price-list li{position:relative;padding-left:28px;color:var(--ink);font-size:.95rem;line-height:1.4}
.pricing .price-list li::before{content:"";position:absolute;left:0;top:2px;width:18px;height:18px;border-radius:50%;
  background:var(--green-bg);
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 24 24' fill='none' stroke='%231FB67A' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E");
  background-repeat:no-repeat;background-position:center}
.pricing .price-card .btn{margin-top:auto;width:100%}
/* Header Tarifs façon Ubiflow (fond foncé centré) */
.tarifs-hero{background:var(--navy);color:#fff;text-align:center}
.tarifs-hero::before{background:radial-gradient(60% 80% at 50% -10%, rgba(110,197,225,.20), transparent 70%)}
.tarifs-hero .wrap{padding-block:clamp(46px,7vw,84px)}
.tarifs-hero .crumbs{color:rgba(255,255,255,.5);justify-content:center;display:flex;gap:6px}
.tarifs-hero .crumbs a{color:rgba(255,255,255,.5)}
.tarifs-hero .crumbs a:hover{color:#fff}
.tarifs-hero h1{color:#fff;font-size:clamp(2.1rem,5vw,3.2rem);margin:0 auto 24px;line-height:1.42;
  max-width:none;text-align:center;text-wrap:balance}
.tarifs-hero .hl-mark{background:none;color:var(--orange);padding:0;white-space:nowrap}
.tarifs-hero .lead{color:rgba(255,255,255,.82);max-width:680px;margin-inline:auto}
.tarifs-hero .hero-cta{margin-top:28px}
.reassure{list-style:none;display:flex;flex-wrap:wrap;justify-content:center;align-items:center;
  margin:40px 0 0;padding:0}
.reassure li{display:flex;align-items:center;gap:12px;color:rgba(255,255,255,.85);
  font-size:.94rem;font-weight:600;padding:6px 26px}
.reassure li + li{border-left:1px solid rgba(255,255,255,.18)}
.r-ic{flex:none;width:40px;height:40px;border-radius:50%;border:1.5px solid rgba(255,255,255,.3);
  display:grid;place-items:center}
.r-ic svg{width:19px;height:19px;stroke:var(--sky)}
@media (max-width:760px){
  .reassure{flex-direction:column;gap:16px}
  .reassure li{border-left:none;padding:0}
}

/* Sélecteur engagement / sans engagement */
.bill-toggle{display:inline-flex;gap:4px;margin:0 auto 32px;padding:5px;background:var(--bg-tint);
  border:1px solid var(--line);border-radius:999px}
.bill-toggle{display:flex;width:max-content;margin-inline:auto}
.bt-opt{border:none;background:transparent;cursor:pointer;font:700 .9rem/1 var(--font);color:var(--muted);
  padding:10px 18px;border-radius:999px;transition:background .2s ease,color .2s ease}
.bt-opt.is-active{background:#fff;color:var(--navy);box-shadow:var(--shadow-sm)}
.save-badge{position:absolute;top:26px;right:24px;background:var(--green-bg);color:var(--green);
  font-size:.86rem;font-weight:800;letter-spacing:.01em;padding:7px 14px;border-radius:999px;
  border:1px solid rgba(31,182,122,.28);line-height:1}
.pricing.is-free .save-badge{display:none}

/* ---------- Témoignage vidéo + citations ---------- */
.video-testimonial{max-width:460px;margin:0 auto}
.video-testimonial video{width:100%;height:auto;display:block;border-radius:var(--radius);
  border:1px solid var(--line);box-shadow:var(--shadow-lg);background:#000}
.video-testimonial figcaption{text-align:center;font-size:.86rem;color:var(--muted);margin-top:14px}
.testi-split{align-items:center}
.testi-split .video-testimonial{max-width:400px;margin:0 auto}
.vquotes{display:flex;flex-direction:column;gap:18px}
.vquote{margin:0;background:#fff;border:1px solid var(--line);border-radius:var(--radius);
  padding:24px 26px;box-shadow:var(--shadow-sm)}
.vquote .stars{color:#F5A623;letter-spacing:2px;font-size:.95rem;margin-bottom:10px}
.vquote blockquote{margin:0 0 10px;color:var(--navy);font-size:1.12rem;font-weight:700;line-height:1.45}
.vquote-sub{margin:0 0 16px;color:var(--muted);font-size:.95rem;font-style:italic;line-height:1.5}
.vquote figcaption{display:flex;align-items:center;gap:12px}
.vquote .avatar{flex:none;width:44px;height:44px;border-radius:50%;display:grid;place-items:center;
  background:var(--grad-blue);color:#fff;font-weight:800;font-size:.9rem}
.vquote .who{display:flex;flex-direction:column;line-height:1.3}
.vquote .who strong{color:var(--navy);font-size:.96rem}
.vquote .who span{color:var(--muted);font-size:.84rem}

/* ---------- Cartes besoin (cibles illustrées) ---------- */
.needs .need-card{display:flex;flex-direction:column;background:var(--bg-soft);border:1px solid var(--line);
  border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow-sm);
  transition:transform .2s ease,box-shadow .2s ease}
.needs .need-card:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.needs .need-media{aspect-ratio:16/9;overflow:hidden;background:var(--bg-tint)}
.needs .need-media img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .4s ease}
.needs .need-card:hover .need-media img{transform:scale(1.04)}
.needs .need-body{display:flex;flex-direction:column;gap:10px;padding:24px}
.needs .need-body h3{margin:0}
.needs .need-body p{margin:0;color:var(--muted);font-size:.97rem}
.needs .pill{align-self:flex-start;font-size:.72rem;font-weight:800;letter-spacing:.04em;text-transform:uppercase;
  color:var(--blue);background:var(--bg-tint);padding:5px 11px;border-radius:999px}
.needs .pill.prio{color:var(--orange-dark);background:var(--orange-soft)}

@media (prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important;scroll-behavior:auto!important}
}